Which insurance company uses the slogan 'You're in good hands'?

Which insurance company uses the slogan “You’re in good hands”? Allstate does.

The phrase is Allstate’s long-running advertising slogan and is closely associated with its cupped-hands logo. Allstate’s general sales manager, Davis W. Ellis, created the slogan in 1950. It was inspired by a reassuring expression Ellis used about a doctor caring for his child.

The company began using the line in advertising during the 1950s, including early network television campaigns. Actor Ed Reimers became a familiar face for the brand and appeared in Allstate advertising for more than two decades. Later campaigns used spokespeople including Dennis Haysbert and introduced the “Mayhem” character.

The slogan is often confused with other insurers’ memorable advertising, such as GEICO’s gecko or Progressive’s Flo. Allstate has also used related wording, including “Are you in good hands?” The exact phrasing may vary by campaign, but “You’re in good hands” remains the signature association.