Which ice cream franchise is known for its '31 flavors' slogan?

The ice cream franchise known for its “31 flavors” slogan is Baskin-Robbins.

The number was designed to suggest a different flavor for every day of the month. Founders Burt Baskin and Irv Robbins built the concept around variety when they joined their separate ice-cream businesses in 1945. The slogan helped distinguish the chain from shops offering only a few conventional flavors.

The number 31 remains embedded in Baskin-Robbins branding, including the stylized logo in which the letters B and R form the number. It represents the original everyday-choice idea, not a claim that the company has only 31 recipes. The brand’s flavor library has expanded far beyond that figure, with seasonal and regional offerings appearing over time.

Another common misconception is that “31 flavors” means every store permanently stocks exactly 31 choices. Actual menus vary by country, shop size and season. The slogan is chiefly a historical marketing promise: customers should expect unusually broad choice and an invitation to try something new.