Which ice-cream brand uses the slogan “31 flavors”?

Baskin-Robbins uses the slogan “31 flavors.”

The slogan was introduced to communicate the idea that customers could choose a different flavor for every day of the month. The number became closely associated with the chain’s identity and its broad selection of ice creams and frozen treats.

Baskin-Robbins was founded in 1945 through the merger of two ice-cream businesses operated by Burt Baskin and Irv Robbins. The founders emphasized variety and encouraged customers to sample flavors before choosing. The company’s pink-and-blue branding and numbered flavor concept helped distinguish it in the competitive American ice-cream market.

The slogan does not mean the chain has only 31 flavors available worldwide. Menus vary by location and time, and many stores offer more choices than the slogan suggests.