Which German luxury brand is known by the three-pointed star emblem?

The German luxury brand known by a three-pointed star emblem is Mercedes-Benz. The star is one of the world’s most recognizable automotive badges and represents Gottlieb Daimler’s ambition for engines used on land, water and in the air.

Daimler Motoren Gesellschaft registered three-pointed and four-pointed stars as trademarks in June 1909, but the three-pointed version became the company’s enduring symbol. The star first appeared without the familiar surrounding ring; the circular design was later combined with Mercedes branding and, after the 1926 merger of Daimler and Benz, with the Benz laurel emblem.

The three points are not a reference to three vehicle models or three founders. They express the original land, sea and air meaning. The emblem can be seen mounted on the hood, grille or steering wheel of Mercedes-Benz vehicles, while the company’s performance division uses the related Mercedes-AMG branding. Porsche, Audi and BMW use entirely different badges.