Which General Mills cereal features Lucky the Leprechaun as its mascot?

Lucky Charms is the General Mills cereal featuring Lucky the Leprechaun as its mascot.

General Mills introduced Lucky Charms in 1964. The cereal combines toasted oat pieces with brightly colored marshmallow shapes, called marshmallow bits or marbits, including hearts, stars, horseshoes, and clovers.

Lucky the Leprechaun was created as the brand’s animated spokesman and became central to its advertising. The familiar slogan, “They’re magically delicious,” connects the character’s leprechaun theme with the cereal’s colorful marshmallows.

Lucky Charms is sometimes confused with other sweet children’s cereals such as Trix or Froot Loops, but those brands have different mascots and recipes. The cereal’s marshmallow shapes have changed over time, with some designs appearing only for limited periods.