Which Fortune 500 company introduced Diet Coke in 1982?

The story behind the answer

The Coca-Cola Company introduced Diet Coke in 1982.

Diet Coke was created as a sugar-free cola designed to extend Coca-Cola’s brand into the growing diet-soft-drink market. It became the company’s first product to use the Coca-Cola name since the original drink’s launch.

The beverage was initially tested under the name “Coke 2,” but Coca-Cola selected Diet Coke for its national release. It quickly became one of the company’s major products and was marketed separately from Coca-Cola Zero Sugar, which arrived decades later.

A common mix-up is the launch date: Diet Coke debuted in 1982, while Pepsi introduced Diet Pepsi earlier, in 1964. Diet Coke also differs from Coca-Cola Zero Sugar in formulation and branding, even though both are sugar-free colas.

Source: Wikipedia · fact-checked Sept. 2026

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