Which former football star promoted Levitra during the 2004 Super Bowl?

Mike Ditka promoted Levitra during a 2004 Super Bowl commercial.

The advertisement aired during Super Bowl XXXVIII, played on February 1, 2004, in Houston. Ditka appeared as the spokesman for Levitra, a prescription medication used to treat erectile dysfunction. The campaign used his tough, familiar football personality to make an otherwise sensitive subject more memorable.

Ditka was a natural choice for the commercial because of his celebrated football career. He played tight end for the Chicago Bears and later coached the team, leading Chicago to victory in Super Bowl XX after the 1985 season. He was inducted into the Pro Football Hall of Fame in 1988.

The ad is sometimes remembered simply as a “Mike Ditka Super Bowl commercial,” so viewers may confuse it with one of his many appearances for other products. The Levitra campaign specifically belongs to the 2004 Super Bowl advertising lineup.