Which footballer’s World Cup post overtook the Instagram egg in likes in 2022?

Lionel Messi’s World Cup post overtook the Instagram egg in likes in 2022. Messi posted a carousel on December 18, 2022, showing him and his Argentina teammates celebrating their victory over France in the FIFA World Cup final.

The egg account’s plain photograph had held Instagram’s like record since January 2019, when it surpassed a photograph posted by Kylie Jenner. Messi’s post passed the egg on December 20, 2022, after Argentina’s championship win generated enormous worldwide attention. It quickly became more than Instagram’s most-liked post: it was also reported as the most-liked social-media post across platforms.

The wording can cause a small confusion because Messi shared several highly popular World Cup posts. The record-breaking one is the carousel celebrating Argentina’s victory, including images of Messi lifting the trophy. A later post showing Messi in bed with the trophy also became one of Instagram’s most-liked posts, but it was not the one that first displaced the egg.