The fashion brand that collaborated with The North Face on a 2020 collection was Gucci.
The North Face and Gucci announced the partnership in 2020, with the collection drawing on both brands’ identities: Gucci’s maximalist luxury styling and The North Face’s outdoor equipment heritage. Its campaign used alpine settings and colorful 1970s-inspired imagery, reflecting The North Face’s early outdoor-retail history.
The collaboration included ready-to-wear clothing, outerwear, footwear, tents, bags and accessories. The first products appeared in China in late December 2020, followed by wider international availability in early 2021.
A common mix-up is confusing Gucci with The North Face’s other fashion partners, including Supreme, Junya Watanabe and Maison Margiela. Those collaborations were separate projects; the major 2020 luxury-fashion collaboration was specifically with Gucci.