Red Bull uses two red bulls charging toward each other in its logo.
The bulls appear against a yellow sun disk, creating a bold image that matches the brand’s energetic name and marketing. The logo is usually displayed with the words “Red Bull” beneath or beside the emblem, depending on the product and promotional format.
Red Bull was founded in Austria in 1987 by Dietrich Mateschitz and Chaleo Yoovidhya. Its branding was inspired by the Thai energy drink Krating Daeng, whose name translates approximately as “red bull.” The Austrian company adapted the drink and its visual identity for international markets.
The animals in the logo are bulls, not bison or oxen. The yellow circle is commonly described as a sun, while the opposing animals suggest power, motion, and vitality. Red Bull also uses the same identity across sports teams, events, and media ventures, making the emblem recognizable beyond beverage packaging.