Which earlier proposed name for the Big Mac failed before the final name was chosen?

The Aristocrat was an earlier proposed name for the Big Mac that failed before the final name was chosen.

Jim Delligatti, a McDonald’s franchisee in the Pittsburgh area, developed the sandwich in the 1960s as a larger, three-layer burger inspired by Big Boy’s double-deck hamburger. It debuted at his Uniontown, Pennsylvania, restaurant in 1967 and spread nationwide the following year.

Before “Big Mac” was selected, McDonald’s tested the name “Aristocrat.” Customers reportedly found it difficult to pronounce and remember. The company then tried “Blue Ribbon Burger,” but that name was considered too long and unappealing for a fast-food menu. The third name, Big Mac, proved memorable and became one of the world’s best-known food trademarks.

Esther Glickstein Rose, a 21-year-old advertising secretary at McDonald’s headquarters, is credited with suggesting “Big Mac.” The sandwich’s name should not be confused with the “Aristocratic Burger,” the cheese-topped hamburger associated with Lionel Sternberger’s Rite Spot in Pasadena.