Steven Bartlett joined the Dragon's Den panel in 2022 as a specialist in digital media and technology.
Bartlett became a Dragon in the twentieth series of the British programme. His appointment added a notably younger investor with a background in social-media marketing, online communities and digital entrepreneurship. He had already gained public recognition as a co-founder of Social Chain and as the host of The Diary of a CEO podcast.
The panel has changed repeatedly since the programme began, so series numbers help distinguish Bartlett from later or earlier appointments. Sara Davies joined in 2019, Touker Suleyman in 2015, and Duncan Bannatyne was part of the earlier long-running line-up.
Bartlett's expertise also explains why his questions often focus on audience growth, brand identity, digital acquisition and the relationship between online attention and commercial revenue.