Alan Sugar founded Amstrad before becoming one of the best-known investors on Dragons' Den.
Sugar founded Amstrad in 1968, initially building the company around consumer electronics and related products. The business later became associated with home computers, satellite television equipment and other mass-market technology. His experience in manufacturing, branding and retail shaped the direct style he brought to television.
He joined Dragons' Den as a dragon in the programme's later history and became especially recognisable for blunt evaluations of business ideas. Viewers sometimes confuse Amstrad with businesses founded by other dragons, but Amstrad is specifically linked to Sugar.
Sugar was also known for his involvement with Amstrad computers during the 1980s, including the Amstrad CPC range. His television role is only one part of his career; the Amstrad connection is the earlier entrepreneurial achievement that made him a prominent business personality.