The delivery company known for white trucks with a purple-and-orange logo is FedEx.
FedEx’s corporate wordmark uses “Fed” in purple and “Ex” in orange, a color combination that became one of the company’s most recognizable visual signatures. The logo was designed in 1994 by Lindon Leader and Landor Associates. It also contains a hidden right-pointing arrow in the negative space between the capital E and x, suggesting movement and delivery.
The description is a branding clue rather than a strict rule that every FedEx vehicle has always used identical paint. During the 2000s, different FedEx operating units used different “Ex” colors, including green for FedEx Ground and red for FedEx Freight. In 2016, FedEx announced that its operating units would gradually adopt the familiar purple-and-orange scheme.
The company’s vehicles are part of a much larger network that includes aircraft, sorting hubs and delivery contractors. FedEx became especially visible in popular culture through the 2000 film Cast Away, which used FedEx aircraft, trucks, uniforms and facilities as part of its story.