Pandora A/S is the Danish company founded in Copenhagen in 1982 that uses the Pandora jewelry brand.
The company began as a family-owned jewelry shop in Copenhagen, established by Per Enevoldsen and his wife, Winnie. It initially imported jewelry before developing its own production and design operations. Pandora became especially associated with customizable charm bracelets, allowing customers to assemble collections around personal events and memories.
The company’s name comes from Pandora in Greek mythology. The mythological reference gives the brand a recognizable identity, but the business is a modern Danish jewelry company rather than a publisher or entertainment property. Pandora A/S has sold products internationally and expanded its retail and manufacturing operations over time.
Pandora is sometimes confused with other brands whose names are connected to mythology or luxury jewelry. The precise corporate name is Pandora A/S, while “Pandora” is the consumer-facing brand name most people encounter.