The cycling fitness brand developed by Johnny Goldberg in the 1980s is Spinning.
South African endurance cyclist Jonathan Goldberg, widely known as Johnny G, began developing the indoor-cycling concept in 1987. While preparing for the Race Across America, he became concerned about the dangers of night riding and started adapting his training for indoor use. His early setup was designed to reproduce the feel and resistance of outdoor cycling.
Goldberg later partnered with John Baudhuin, and together they launched the Spinning indoor-cycling fitness program in 1993. The first program grew through gyms and dedicated facilities, eventually becoming an international brand associated with instructor-led stationary-bike classes and specialized equipment.
A frequent source of confusion is the difference between Spinning and indoor cycling. Spinning is a trademarked brand name owned by Mad Dogg Athletics, while “indoor cycling” is the broader generic activity. Peloton, SoulCycle, and Zwift are separate brands or platforms, even though their products and classes may also involve stationary cycling. The 1987 development date refers to Goldberg’s original program, while the commercial brand launch came later.