Which country launched Coca-Cola’s “Share a Coke” campaign in 2011?

Australia launched Coca-Cola’s “Share a Coke” campaign in 2011.

The campaign replaced the usual Coca-Cola branding on bottles and cans with popular first names and inviting phrases. Consumers were encouraged to find their own name or someone else’s name and share the drink with that person. The idea turned the package into a personalized social message.

The Australian launch became a major marketing success and was later adapted for other countries. Coca-Cola changed the names and cultural references used in each market rather than applying one identical global list. The campaign also expanded into digital and social-media participation, allowing consumers to create or share personalized content.

A common mistake is to credit the campaign’s global rollout year rather than its original launch. The worldwide versions appeared at different times, but the first national campaign was launched in Australia in 2011.