Which country has the second-largest number of Pinterest users? Brazil has the second-largest number of Pinterest users.
The United States is Pinterest’s largest national audience, while Brazil has consistently ranked second in published country-by-country audience estimates. In 2023, estimates placed Pinterest’s U.S. audience at roughly 84.6 million and Brazil’s at about 28.1 million, although the precise totals depend on the measurement method.
Brazil’s strong position reflects the country’s large internet population and Pinterest’s popularity for fashion, beauty, recipes, home design, weddings, and do-it-yourself projects. Portuguese-language content also gives Pinterest a substantial audience beyond its U.S. home market.
Readers sometimes confuse “largest number of users” with “highest percentage of the population using Pinterest.” Those are different rankings: a smaller country can have higher penetration even when it has fewer total users. User estimates can also vary because platforms may report monthly active users, advertising reach, or other audience measures. In the standard total-audience ranking used for this question, Brazil is the accepted second-place answer.