Adidas is the company whose famous three-stripe logo is a registered trademark.
The stripes are among the most recognizable design elements in sportswear. Adidas adopted the three-stripe motif in the mid-20th century, and the company has used variations of it across footwear, clothing, equipment, and branding. The stripes are commonly associated with movement, athletic performance, and the visual identity of the Adidas brand.
The wording “three-stripe logo” can be slightly misleading because Adidas owns registrations for particular stripe designs and uses, not an unlimited monopoly over every arrangement of three lines. Trademark protection depends on details such as appearance, goods or services, territory, and the likelihood that consumers might confuse one brand with another.
That distinction explains why Adidas has repeatedly challenged other stripe designs, including disputes involving sportswear and fashion companies. Courts do not automatically treat every three-line pattern as infringing. The legally important question is whether a particular design is too similar to Adidas’s protected mark in its commercial context.