IKEA uses a yellow rectangle with the word IKEA in blue.
The IKEA logo is built from the blue company name inside a yellow oval, which is itself placed within a blue outline and often presented against a yellow field in retail signage. The blue-and-yellow palette reflects the colors of Sweden’s national flag and helps make the stores highly visible.
The name IKEA comes from the initials of founder Ingvar Kamprad, the family farm Elmtaryd, and his home parish Agunnaryd. IKEA began as a Swedish mail-order business in 1943 and later became internationally known for flat-pack furniture.
The logo is sometimes mistaken for a simple national-flag reference with no business history behind it. Its colors do evoke Sweden, but the wordmark and oval are also essential parts of IKEA’s retail identity. The exact logo has been refined while preserving the same recognizable color combination.