Which company recalled Play-Doh in 2015 because of a wheat-allergen labeling error?

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Hasbro recalled certain Play-Doh products in 2015 because the modeling compound contained wheat but lacked an appropriate allergen warning.

Play-Doh is a children’s modeling compound made primarily from flour, water, salt, and other ingredients. Hasbro recalled specific products after discovering that packaging did not clearly disclose wheat, creating a risk for children with wheat allergies or celiac disease.

The recall was about labeling rather than toxic contamination or a mechanical defect. Children were not generally at risk from normal handling, but eating the compound could be dangerous for people who react to wheat. Hasbro offered replacement products for affected consumers.

Play-Doh’s ingredients differ from those of many synthetic modeling clays, which may be wheat-free. Parents therefore should not assume that every modeling compound has the same allergen profile.

Source: Wikipedia · fact-checked Sept. 2026

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