The company that partnered with Pinterest in 2023 to show third-party ads on the website was Amazon.
Pinterest announced the partnership with Amazon on April 27, 2023, describing Amazon as its first partner for third-party ad demand. The arrangement was intended to place more relevant Amazon advertising across Pinterest while preserving a shopping journey that could continue on Amazon. Pinterest said the rollout would take place over multiple quarters rather than appearing everywhere immediately.
The deal fit Pinterest’s broader effort to make the platform more commercially useful. People often use Pinterest to discover products, plan projects, collect ideas, and prepare for purchases. Bringing in Amazon’s advertising demand could increase the range of brands and products shown to users while giving advertisers access to Pinterest’s high-intent audience.
This partnership is easy to confuse with ordinary product tagging or affiliate features. Those tools help creators or merchants connect individual products to Pins. The 2023 agreement concerned third-party advertising demand at the platform level. It also did not mean Amazon acquired Pinterest; the two companies remained separate.