Which company owns the Xbox video-game brand?

Microsoft owns the Xbox video-game brand.

Microsoft launched the original Xbox console in North America on November 15, 2001. The system marked Microsoft’s entry into the console market and competed directly with Sony’s PlayStation and Nintendo’s home consoles.

The Xbox business later expanded beyond hardware. Xbox Live introduced online services for console players, while Xbox Game Pass created a subscription model offering access to a changing library of games. Microsoft also operates Xbox Game Studios, which publishes franchises including Halo, Forza, and Minecraft after acquiring Mojang in 2014.

Xbox is a Microsoft brand, not a separate publicly traded company. Sony owns PlayStation, Nintendo owns its own console brands, and Electronic Arts is an independent game publisher rather than the owner of Xbox.