Which company owns the ice-cream brand Häagen-Dazs?

General Mills owns the ice-cream brand Häagen-Dazs in the United States and Canada.

Häagen-Dazs was created in the Bronx by Reuben and Rose Mattus and introduced in 1961. Although its name was designed to sound Scandinavian, the brand was American in origin. The unusual name helped create an image of European craftsmanship and premium quality.

Ownership arrangements vary by market. General Mills operates the brand in the United States and Canada, while Froneri holds rights in many other countries. This regional split is why simply naming one worldwide owner can be misleading.

The brand’s ownership should also be separated from its origin story. Reuben and Rose Mattus founded it, but the current corporate rights in North America belong to General Mills rather than to the founding family.