Which company owns Lacoste as of 2023?

As of 2023, Lacoste was owned by Maus Frères.

Maus Frères is a Swiss, family-controlled holding company whose businesses include department stores, retail operations and fashion brands. Its connection with Lacoste developed before the final takeover: in 1998, the group acquired a major stake in Devanlay, the company responsible for Lacoste clothing production and its worldwide apparel license.

Ownership of Lacoste itself changed decisively in 2012. Maus Frères bought the remaining family-held interests and took full control of the French sports-fashion company. That transaction ended the Lacoste family's controlling ownership, although the brand continued to operate under its established name and heritage.

The answer is sometimes confused with Devanlay, a licensee and operating partner, or with MF Brands Group, the later corporate structure used for Maus Frères' international fashion activities. Adidas, Kering and LVMH have not owned Lacoste. Maus Frères remains the parent associated with the crocodile brand.