Which company manages the Pokémon franchise outside Asia?

The Pokémon Company International manages the Pokémon franchise outside Asia.

It is a subsidiary of The Pokémon Company, the organization responsible for coordinating Pokémon licensing, marketing, publishing, and related business activities. The international subsidiary oversees regions outside Asia, including markets such as North America, Europe, and Oceania.

The Pokémon Company itself is jointly associated with Nintendo, Creatures, and Game Freak. It developed from Pokémon Center Co., Ltd., which was established in 1998 and later restructured and renamed The Pokémon Company in 2000. That history explains why different sources may mention both 1998 and 2000 when discussing the organization.

Pokémon USA was an earlier name associated with the franchise’s American operations, but it is not the current global management name. The Pokémon Company International has handled international operations since 2009, helping coordinate the games, trading cards, animation, merchandise, and licensing outside Asia.