Which company launched the first mass-produced automobile, the Model T?

The company that launched the Model T was Ford Motor Company.

Introduced in 1908, the Ford Model T was designed to be practical, durable, and affordable for ordinary buyers. Henry Ford’s company improved production methods over time, especially at its Highland Park, Michigan, plant. In 1913, Ford introduced a moving assembly line there for Model T production, sharply reducing the time needed to build each car.

The Model T became strongly associated with mass motorization in the United States because its price fell as factory efficiency increased. Ford also used interchangeable parts and standardized designs, making manufacturing and repairs more systematic. More than 15 million Model Ts were produced between 1908 and 1927.

A useful historical distinction is that the Model T was Ford’s first automobile mass-produced using moving assembly-line methods, but it was not literally the first mass-produced automobile ever. Oldsmobile’s Curved Dash, produced from 1901, is often credited with that earlier distinction. The quiz’s specific reference to the Model T nevertheless makes Ford Motor Company the canonical answer.