Creatures joined Nintendo and Game Freak as a founder of The Pokémon Company.
Nintendo, Creatures, and Game Freak jointly established The Pokémon Company in 1998. The organization was created to manage Pokémon licensing, production, publishing, marketing, and related business activities as the franchise expanded beyond its original games.
Creatures has deep roots in the franchise. The company was involved in Pokémon's trading-card business and later supported digital production, including the creation of three-dimensional Pokémon models through its Pokémon CG Studio. Its role is therefore broader than that of a simple outside licensee.
The three companies are frequently grouped together because they have different but connected responsibilities. Game Freak developed the core games, Nintendo published and supported the platform releases, and Creatures contributed business, development, and production expertise. The Pokémon Company then coordinated the growing global brand across games, cards, animation, merchandise, and licensing.