Which company invested in Game Freak to help complete the first Pokémon games?

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Creatures Inc. invested in Game Freak to help complete the first Pokémon games.

Pokémon Red and Green took roughly six years to develop and nearly bankrupted Game Freak. The studio often struggled to cover employee costs, and creator Satoshi Tajiri reportedly worked without taking a salary. Financial support from Creatures helped keep the project moving toward completion.

The investment also shaped the ownership structure of Pokémon. In return for its support, Creatures received one-third of the franchise rights. The company later became an important part of the Pokémon corporate group and contributed to Pokémon-related development, including computer-generated models and other technical work.

Creatures is sometimes confused with Nintendo or Game Freak because all three companies are closely associated with Pokémon. Game Freak developed the original games, Nintendo published them, and Creatures supplied investment and later technical support. Their partnership helped turn a risky Game Boy project into a global franchise.

Source: Wikipedia · fact-checked Oct. 2026

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