Which company had the early motto "Move fast and break things"?
Answer
Facebook had the early internal motto “Move fast and break things.”
Mark Zuckerberg coined the phrase to express Facebook’s early engineering culture: ship products quickly, experiment aggressively, and accept that some features or systems would need repair. In a rapidly changing social-network market, the motto encouraged teams to prioritize momentum over exhaustive perfection.
The slogan became one of the best-known expressions of Silicon Valley’s start-up mindset. It was mainly an internal operating principle rather than a conventional consumer advertising slogan. Facebook used it during its formative growth years, when the company was expanding from a college-networking site into a global platform.
Facebook moved away from the phrase around 2014, replacing it internally with “Move fast with stable infrastructure.” That change reflected the challenges of operating a service used by hundreds of millions of people, where experimentation could affect privacy, security, reliability, and public trust. Snapchat, Netflix, and Twitter have also emphasized rapid innovation, but the motto is canonically linked to Facebook.