Tej Lalvani led Vitabiotics when he joined the investor panel on the UK show Dragon's Den.
Vitabiotics is a British company that develops and markets vitamins, minerals and other nutritional supplements. Its brands include Pregnacare, Wellwoman and Perfectil, which target different consumer health and life-stage needs.
Lalvani became chief executive of the family business and later joined Dragon's Den, giving him direct experience of building consumer products into large retail and international brands. That background is relevant to the kinds of pitches he evaluated, particularly products requiring trusted branding, regulated claims and broad distribution.
The company name is sometimes confused with a retailer because Vitabiotics products are sold through pharmacies, supermarkets and other outlets. Vitabiotics is the product company, while retailers such as Boots may stock its products. The question asks for the company Lalvani led, not a shop where its products can be bought.