Steven Bartlett co-founded Social Chain before becoming a Dragon on the UK television series Dragon's Den.
Bartlett established Social Chain with Dominic McGregor in 2014. The company developed social-media marketing campaigns and grew into an international agency and media business. Its work focused on online communities, social platforms and campaigns designed to spread through digital networks.
Bartlett joined Dragon's Den in 2022, becoming one of the youngest investors in the programme's British history. His background differs from that of Dragons who built traditional retail, property or leisure businesses: his expertise is closely associated with technology, branding and internet culture.
Social Chain is sometimes confused with Bartlett's later podcast and investment activities. The company remains the specific business most closely associated with his pre-Dragon entrepreneurial career.