Which company did Larry Page and Sergey Brin incorporate in 1998? The answer is Google.
Larry Page and Sergey Brin incorporated Google in September 1998, while they were Stanford University researchers. Their work grew out of a search project originally nicknamed BackRub, which analyzed links between web pages to estimate a page’s importance. That link-based approach helped Google stand out from earlier search engines.
The new company initially operated from a garage in Menlo Park, California, and received early financial backing from investors including Sun Microsystems co-founder Andy Bechtolsheim. Google’s name is a play on “googol,” the mathematical term for 10¹⁰⁰, reflecting the founders’ ambition to organize enormous quantities of information.
A frequent confusion involves the dates: Page and Brin began developing the search engine at Stanford in 1996, registered the Google.com domain in 1997, and incorporated Google Inc. in 1998. Google later became the core company within Alphabet, created in 2015.