Which company did Coco Chanel create with the Wertheimer brothers in 1924?

Coco Chanel created Société des Parfums Chanel with the Wertheimer brothers in 1924.

The company was established to produce and sell Chanel-branded fragrances and beauty products. Pierre and Paul Wertheimer, whose family owned the Bourjois cosmetics business, provided the manufacturing and commercial infrastructure.

This arrangement became central to the history of Chanel No. 5 and the later Chanel fragrance business. It also produced a long-running dispute between Chanel and the Wertheimers over the terms of their original agreement and the distribution of profits.

The company name is sometimes shortened in retellings, but Société des Parfums Chanel is the formal historical name associated with the 1924 partnership.