Nvidia created the GeForce graphics-processing brand and was founded in 1993.
Nvidia was established in Santa Clara, California, by Jensen Huang, Chris Malachowsky, and Curtis Priem. The company initially focused on graphics hardware for computers and became especially influential in video games, where its graphics processing units, or GPUs, rendered increasingly complex scenes.
Nvidia introduced the GeForce brand in 1999. Its technology later became important beyond gaming because GPUs can perform many calculations in parallel. That made them valuable for scientific computing, artificial intelligence, machine learning, and data centers.
Nvidia is often confused with AMD because both design major graphics processors. Nvidia generally designs chips and platforms while relying on outside foundries for manufacturing. Its rapid expansion in AI computing helped make it one of the world’s most valuable public companies by market capitalization.