Sega completed its acquisition of Rovio Entertainment in August 2023.
The transaction was carried out through Sega Europe Limited, a wholly owned subsidiary of Sega Corporation, which is part of Sega Sammy Holdings. Rovio shareholders tendered about 96.3% of the company’s shares, allowing the offer to proceed and making Rovio part of the Sega group in August 2023.
The acquisition was designed to strengthen Sega’s position in mobile gaming. Rovio brought experience in operating global mobile games, while Sega sought to expand the reach of its established intellectual properties across more platforms. The deal was therefore about more than simply acquiring the Angry Birds brand.
Some accounts refer to the buyer as Sega Sammy Holdings or Sega Europe because those are the relevant corporate entities in the transaction. “Sega” is the standard concise answer used in general-audience coverage and is the company name associated with Rovio’s new ownership. Rovio continued operating as a distinct company within the broader Sega family.