Which company collaborated with Oldsmobile to create the Hurst/Olds?

Oldsmobile collaborated with Hurst Performance to create the Hurst/Olds.

The partnership grew from Hurst’s aftermarket shifters and performance components, which were already associated with Oldsmobile’s 4-4-2. The resulting Hurst/Olds combined Oldsmobile powertrains with Hurst hardware, distinctive styling, and competition-minded equipment.

The name can cause confusion because Hurst was not another automobile manufacturer. Hurst Performance was an aftermarket supplier based in Warminster, Pennsylvania. In 1972, Hurst itself developed and sponsored the special edition while Oldsmobile supplied the Cutlass Supreme platform.

Production varied by year. The 1972 model had only 629 examples, while the 1973 version used Oldsmobile’s 455-cubic-inch Rocket V8 and totaled 1,097 cars. The Hurst/Olds is therefore remembered as a factory-supported performance special rather than a separate Oldsmobile division.