Which Colorado city is home to the Valentine Re-Mailing Program?

Which Colorado city is home to the Valentine Re-Mailing Program? The answer is Loveland, Colorado.

Loveland’s Valentine Re-Mailing Program lets people send valentines to the city, where they receive a special cachet, verse, and postal cancellation before being mailed onward. The tradition helped establish Loveland’s identity as “Sweetheart City” and attracts cards from senders in the United States and around the world.

The program began in January 1947 after Loveland postmaster Elmer Ivers received valentines from people who wanted a Loveland postmark. He and Ted Thompson recognized the promotional opportunity, and the local Chamber of Commerce supported the idea. Thompson created an early design featuring a heart, an arrow, and the Rocky Mountains.

A new verse and design have traditionally been selected each year, often through a community contest. Loveland’s Valentine traditions extend beyond postal mail: public wooden-heart messages, special events, and related programs reinforce the city’s romantic reputation. The town’s name is not the reason alone for the program; its organized postal history dates back more than seven decades.