Which collage app did Pinterest quietly launch in August 2022?

Pinterest quietly launched the collage app Shuffles in August 2022.

Shuffles was a standalone iOS app created by Pinterest’s incubator team. It let users make digital collages by cutting objects from photos or Pinterest Pins, then rotating, layering, resizing, and animating those elements. The app was initially invite-only, which helped explain why its launch attracted attention before it became broadly available.

The product extended Pinterest’s visual-idea mission into more hands-on creation. Instead of only saving inspiration to boards, users could remix images into mood boards, outfit concepts, room designs, and other compositions. Shuffles also allowed effects and motion, giving it a more expressive, editing-oriented format than a conventional Pin.

“Quietly launched” refers to the low-key August 1, 2022 debut rather than a large traditional product announcement. Shuffles later expanded beyond its initial availability and became associated with collage-making and digital art. Pinterest described it as a way to create, publish, and share visual work using material from a camera roll or Pinterest.

It is easy to confuse Shuffles with unrelated social apps such as BeReal or Poparazzi. Those apps centered on social posting, while Shuffles was specifically built around collage composition and creative remixing.