Which collaboration line did Puma create with Rihanna?

The story behind the answer

Puma created the Fenty Puma collaboration line with Rihanna.

Rihanna partnered with Puma in 2014 as a creative director and brand ambassador. The collaboration combined Puma’s athletic heritage with Rihanna’s fashion influence, producing footwear, clothing, and accessories under the Fenty Puma or Fenty x Puma name. Its best-known early product was the Puma Creeper, a platform-soled sneaker that reworked Puma’s classic suede style.

The first Fenty Puma collection debuted in 2016 through a runway presentation in New York. The line helped make Puma especially visible in luxury-streetwear and celebrity-led fashion, rather than positioning the company only as a performance-sports brand.

The other choices are separate fashion labels or collaborations. Supreme is a streetwear brand, Off-White was founded by Virgil Abloh, and Yeezy is associated primarily with Kanye West. The exact styling may appear as “Fenty x Puma,” but “Fenty Puma” identifies the same Rihanna collaboration.

Source: Wikipedia · fact-checked Sept. 2026

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