Which coffee brand introduced a famous promotional Passover Haggadah in 1932?

Maxwell House introduced its famous promotional Passover Haggadah in 1932.

The English–Hebrew Haggadah was created as a marketing campaign for Maxwell House coffee, helping the brand connect with Jewish American families during Passover. Copies were distributed through stores and with coffee purchases, making a ritual text unusually easy to obtain alongside an everyday grocery product.

The campaign succeeded partly because many American Jews wanted an accessible Haggadah for conducting a Seder but did not necessarily use a single inherited edition. The Maxwell House version paired Hebrew and English text in a straightforward layout and became familiar across generations. Its popularity also helped make the coffee company a household name in Jewish communities.

The Haggadah became a cultural icon rather than merely an advertisement. More than 50 million copies were in print by the early 21st century, and the edition was used in settings ranging from homes and schools to military Seders. A later revision in 2011 updated archaic English and introduced more gender-neutral language. It is often remembered for its long association with Passover, not for a change in the religious meaning of the Seder itself.