Dasani was The Coca-Cola Company’s first bottled water brand in the United States.
Coca-Cola introduced Dasani in the United States in 1999. The brand used purified water that underwent additional treatment, including filtration and mineral enhancement. This positioned Dasani differently from traditional Coca-Cola soft drinks and reflected the company’s expansion into noncarbonated beverages.
The bottled-water market contains many brands with different ownership histories, which creates frequent confusion. Aquafina is associated with PepsiCo, while Smartwater is another Coca-Cola Company water brand but was introduced earlier as an acquired brand rather than serving as Coca-Cola’s first internally launched U.S. bottled-water brand. Dasani became one of the company’s major mass-market water labels.
Dasani’s name and packaging were designed for broad retail distribution. The brand has been sold in multiple countries, although product formulations, labeling rules, and availability can vary by market.