Maaza was acquired from Parle in 1993 and is known for mango drinks.
Maaza began as an Indian fruit-drink brand associated with Parle. Coca-Cola acquired the brand when it purchased several Parle soft-drink businesses after returning to India in 1993. Maaza became especially identified with mango, although the brand has also been sold in other fruit varieties in different markets.
The brand’s name is derived from the Hindi word “maza,” meaning enjoyment or fun. Its advertising and packaging have emphasized the taste of ripe mango and the idea of a fruit beverage rather than a carbonated cola. Maaza’s market presence has extended beyond India into other countries, particularly in parts of Europe, Africa, and Asia.
Thums Up and Limca were also acquired from Parle in the same broader transaction, but they are different products: Thums Up is a cola and Limca is lemon-lime flavored. Gold Spot was another Parle soft-drink brand acquired by Coca-Cola.