The Coca-Cola advertising campaign launched globally with the song “Open Happiness” in 2009 was called Open Happiness.
Coca-Cola introduced the campaign as a worldwide marketing platform centered on optimism, sharing, and enjoying a Coca-Cola with other people. Its major television commercial used the song “Open Happiness,” performed by multiple artists in different promotional versions.
The campaign followed Coca-Cola’s earlier “The Coke Side of Life” platform and preceded later campaigns such as “Taste the Feeling.” These slogans are sometimes mixed up because Coca-Cola has regularly replaced global advertising platforms while keeping its core visual branding.
“Open Happiness” was also used as a broader brand message, appearing in advertising, promotional events, and digital marketing in numerous countries.