New York City hosted the first documented Times Square New Year’s Eve celebration after the area was renamed in 1904.
The district previously known as Longacre Square took the name Times Square after the New York Times moved its headquarters to the Times Building, now One Times Square. The newspaper marked the building’s opening on December 31, 1904, with a fireworks celebration that attracted a large crowd.
That event is often confused with the first ball drop. The fireworks celebration happened in 1904, while the illuminated ball tradition began in 1907. The distinction matters because both events are foundational moments in the history of the modern Times Square celebration.
New York City’s celebration later became a national and international media event. The ball drop, broadcast performances, and tightly managed crowds now make Times Square one of the most recognizable places to welcome the new year.