Which charitable foundation became Booker Prize sponsor in 2019?
Answer
Crankstart
Answer
Crankstart
Crankstart became the Booker Prize’s new sponsor and funder in 2019. The charitable foundation was established by philanthropists Sir Michael Moritz and Harriet Heyman, and its support followed the end of Man Group’s 18-year sponsorship.
The change also restored the award’s shorter name: after being called the Man Booker Prize from 2002, it reverted to the Booker Prize. Crankstart’s backing supports both the Booker Prize and the International Booker Prize through the Booker Prize Foundation.
Readers sometimes confuse the sponsor with other major philanthropic organisations associated with culture, education or health. Crankstart is the specific foundation linked to the Booker’s post-2019 funding arrangement, while Man Group was the immediately preceding sponsor.
Source: Wikipedia · fact-checked Sept. 2026