Which cereal did Kellogg’s launch in 1952 with a frosted coating?

Kellogg’s launched Frosted Flakes in 1952 with a frosted coating.

Frosted Flakes consists of toasted corn flakes coated with sugar. Kellogg’s introduced the cereal in the United States under the name Sugar Frosted Flakes, emphasizing the sweet coating. The word “sugar” was later removed from the name as food marketing conventions changed.

The cereal’s long-running mascot is Tony the Tiger, whose advertising catchphrase includes “They’re gr-r-reat!” Tony first appeared in the 1950s and became one of the best-known cereal mascots. His presence is separate from the product’s 1952 launch date.

Frosted Flakes should not be confused with plain Corn Flakes, which Kellogg’s introduced earlier. The defining product difference is the sweet coating on the corn flakes, not a different underlying grain. Recipes and packaging have changed over time, but the cereal’s basic identity has remained stable.