The 1970 Dodge Challenger was manufactured by Dodge.
It was introduced for the 1970 model year as Dodge’s answer to the Ford Mustang, Mercury Cougar, Chevrolet Camaro, and Pontiac Firebird. Although Dodge was part of the Chrysler Corporation, Dodge was the marque and manufacturer name attached to the Challenger. The first-generation car was built on Chrysler’s E-body platform, shared with the redesigned Plymouth Barracuda.
The Challenger came in several forms, including a standard model, the sportier R/T, and the Trans Am-inspired Challenger T/A. Buyers could choose engines ranging from the 225-cubic-inch Slant Six to powerful V8s, including the 426 Hemi. That broad engine selection helped establish the Challenger as a classic muscle-era performance car.
A common mix-up is answering Chrysler because Chrysler Corporation owned Dodge and supplied much of the engineering. Another is choosing Plymouth because the Challenger shared its platform with the Barracuda. The car’s brand, however, was Dodge, making that the canonical answer.