Which candy's slogan is "Makes Mouths Happy"?

The story behind the answer

The candy whose slogan is “Makes Mouths Happy” is Twizzlers.

The slogan was used in Twizzlers advertising, especially during the brand’s mid-to-late-1980s campaigns. It fits the product’s chewy, fruity identity: Twizzlers are designed to be slowly bitten, pulled, and chewed rather than quickly dissolved like a hard candy.

Twizzlers have a much longer history than the slogan. The candy was first made in 1927 by the National Licorice Company in Brooklyn, New York. Although the original product was licorice-flavored, strawberry became the brand’s best-known variety. The Hershey Company acquired the Twizzlers brand in 1977, helping expand its distribution and flavor lineup.

A common mix-up is confusing Twizzlers with other famous candy taglines, such as M&M’s “Melts in your mouth, not in your hand” or Skittles’ “Taste the rainbow.” Twizzlers are also often called licorice, but many popular varieties—including the classic strawberry twists—contain no licorice extract and are fruit-flavored candy instead.

Source: Wikipedia · fact-checked Aug. 2026

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