PUBG Corporation launched the Fix PUBG campaign in August 2018 to address bugs and performance problems.
The campaign was announced on August 7, 2018, after PUBG had grown rapidly through Early Access and accumulated persistent complaints about crashes, frame-rate drops, server performance, bugs, and quality-of-life shortcomings. The developers publicly acknowledged that the game still had unresolved issues and promised a more focused repair effort.
Fix PUBG was more than a slogan: PUBG Corporation published a roadmap describing planned work, including client and server performance improvements, bug fixes, anti-cheat measures, and usability changes. The campaign was intended to make development priorities more transparent while reassuring players that stability would receive attention alongside new content.
Players sometimes confuse Fix PUBG with a new game mode, map, or permanent product name. It was a time-limited development campaign. By November 2018, the developers reported progress on performance, bugs, quality-of-life improvements, and anti-cheat work, although the campaign did not eliminate every technical complaint.